Business to Business Electronic Marketplace Characteristics Driving Use
نویسنده
چکیده
Of the array of electronic commerce business models, business-to-business (B2B) electronic marketplaces (e-marketplaces) have been one of the most heralded. These marketplaces bring together businesses buying and selling goods and services in an online buying community. E-marketplaces promise to increase the efficiency and effectiveness of procurement activities by replacing traditional manual processes with automated electronic procedures and by expanding the number of available trading partners. Despite the technology availability and the high potential benefits, very few e-marketplaces have succeeded. This three-year qualitative study investigates a major B2B e-marketplace stumbling block: achieving e-marketplace use. This investigation develops a model of B2B e-marketplace characteristics driving marketplace use. This study offers insights to practitioners forming and participating in e-marketplaces. This study informs the interorganizational information systems literature as well as innovation diffusion theory, transaction cost economics, and the electronic markets hypothesis.
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